Wells Fargo needed a solution to drive inside sales for their account managers – SOCT was the solution that delivered unparalleled results.
The Challenge
Define and deliver a solution that increased inside sales and account penetration for their top tier client base. Knowing your clients needs and advising them proactively while achieving unmatched results is critical to client retention and further account penetration.
The Process
Our team worked with account managers to understand the sales process, the data they used, and the challenges they faced when servicing their clients. All too often account managers didn’t know how to best service their client needs without asking seemingly inept questions or appearing overly aggressive in driving sales for marginally interesting products and services.
The Outcome
By structuring clients by attrition risk, next actions, and canned scripts associated with the highest penetration and yield for the client we helped reduce attrition by more than 10% in the first quarter and driving additional sales resulting in increased revenues of over six million dollars.
